Targeting every possible keyword you could rank for is neither practical nor the best use of your resources. Instead, it’s essential to compare keywords to identify those with the highest potential for your paid search strategies and overall SEO in Melbourne. But how does one do that? — We are going to see it in this blog post.
So, get ready to refine your keyword strategy and achieve stellar results!
Why Compare Keywords?
Keywords are the foundation for your SEO in Melbourne. So, comparing and ensuring you target the right ones is indispensable. It helps you allocate resources to the keywords with the highest potential return on investment (ROI).
Imagine you own a store that provides unique hand-crafted coffee mugs. After conducting keyword research, you find several options, such as “handmade coffee mugs,” “family coffee mugs” and “personalized coffee mugs.” But how do you know which of these are the best to target?
You need data to answer essential questions like:
– Is my site authoritative enough to rank for this keyword?
– What kind of content do searchers find most helpful for this term?
– What’s the maximum potential traffic this keyword could bring?
– When is the optimal time to target this keyword, or does timing matter?
How to Compare Keywords?
Using a reliable keyword research tool provides you with specific metrics and attributes for each search term you analyse. This information can help determine if a keyword is suitable for your website or ad campaigns.
Here are seven ways to compare keywords for your SEO in Melbourne:
1. Compare by Keyword Difficulty
Keyword difficulty estimates how challenging it is to rank for a specific keyword (in organic search results). The lower the number, the easier it is to rank. By knowing this crucial information, you can tailor your SEO strategy in Melbourne and aim for the right words. And there are several tools you can use to find KD%.
For instance, Semrush displays a scale as follows:
- 0-14: Very easy
- 15-29: Easy
- 30-49: Possible
- 50-69: Difficult
- 70-84: Hard
- 85-100: Very hard
2. Compare by Search Volume
Search volume reveals how often a keyword is searched within a specific time frame, typically monthly. By comparing search volumes, you can calculate the potential traffic a specific keyword might bring to your website, and thus prioritise it accordingly.
For instance, if your goal is to double your organic search traffic within six months, focusing on keywords with high or moderate search volumes is effective. And remember that search volume can change as topics gain or lose popularity, sometimes quickly or gradually.
3. Compare by Search Intent
Search intent refers to the purpose behind a user’s query on a search engine like Google. When you understand this, you can determine the type of content that is most helpful to searchers and whether your planned content aligns with that intent. If it doesn’t, your chances of ranking well diminish significantly.
There are four types of search intent:
- Transactional: Users want to take action (e.g., “buy air conditioner”).
- Commercial: Users are researching options (e.g., “best air conditioner”).
- Informational: Users seek to learn more about something (e.g., “how to clean air conditioner”).
- Navigational: Users want to go to a specific website or page
4. Compare by CPC
Many SEO experts in Melbourne compare keywords based on cost per click (CPC). It indicates the average price advertisers pay each time a user clicks on an ad triggered by a specific keyword. Keywords with high competition often have a higher CPC.
By comparing CPCs, you can optimise your ad spend and avoid depleting your budget on highly competitive keywords.
5. Compare by Trend
Trend data in keyword research shows how interest in a keyword changes over time, such as over the past year. Comparing trends helps identify keywords gaining or losing popularity, allowing you to focus on those with growth potential or steady user interest.
You can use Google Trends to find this information. It allows you to filter by location and time range to see an overall trend graph and regional popularity.
6. Compare by Seasonality
Seasonality affects the popularity of certain keywords at specific times of the year. Comparing keywords by seasonality reveals which terms are suitable for seasonal promotions and which are better for evergreen content.
For example, a swimwear retailer in Australia would find that interest in “Swimsuit” peaks around December, making it ideal for annual campaigns. In contrast, a term like “Swimming” shows a consistent trend, better suited for year-round content.
7. Compare by SERP Features
SERP features are non-traditional search results that often attract more attention than standard links, which is important for your SEO in Melbourne. Comparing keywords by SERP features helps identify terms with more opportunities to reach your audience.
Google SERP features include the People Also Ask section, featured snippets, and knowledge panels. Use any Bulk Analysis tool to see if the keywords you’re considering have SERP features.
Note that SERP features may change over time, such as a featured snippet being replaced by a video if it better serves user needs.
Final Word:
There you go! Now you know multiple ways to compare keywords and find the right ones for your business. If this still seems confusing, consider working with an SEO professional in Melbourne. Make My Website is an excellent name to consider here. It’s a Melbourne award-winning SEO agency that’s growing rapidly. Consult with its experts and ensure better outcomes.
Good luck!